Paid Media & Demand Generation

Turn paid media into a repeatable demand engine, not a gamble.

We design and manage paid campaigns and demand programs that are tied to your growth system, funnels, and data — so you get compounding learning, not just clicks and one-off leads.

Strategy, offers & messaging
Multi-channel paid campaigns
Measurement & optimization loops
Request a paid media audit See how this fits your growth system
Ideal if you’re running ads but aren’t sure what’s truly working — or how it connects to pipeline and revenue.
Campaigns aligned with offers, funnels & data.

We don’t treat ads as isolated experiments. We plug them into your offers, landing pages, funnels, and CRM so every click has somewhere meaningful to go.

  • Clear hypotheses for each campaign and audience
  • Strong connection between ads, pages, and follow-up
  • Decisions based on cost, quality, and impact — not just CTR
What typically improves
Cleaner
signal from your paid channels
More
spend going to what actually works
Built to work with your existing stack

We work with your current analytics, CRM, and funnels — improving tracking and feedback so you can see how paid media contributes to pipeline and revenue, not just form fills.

Who this is for

For teams who want paid media to feel strategic, measured, and calm.

Paid Media & Demand Generation with AUJ is for companies who are done with random experiments and want a more intentional, system-led approach to creating demand and pipeline.

Founders & leaders who want to know what they’re actually buying when they invest in paid media — and how it affects pipeline, not just impressions.
Marketing teams who manage multiple channels and offers and need a clearer structure for campaigns, experimentation, and reporting.
Sales & revenue teams who care about quality — not just volume — and want demand that actually turns into opportunities.
What changes when campaigns live inside a system
From one-off ads to a demand engine
  • Stronger offers – campaigns built around clear, compelling offers instead of generic “contact us” ads.
  • Better journeys – landing pages, forms, and follow-up that match the promise of the ads.
  • Cleaner attribution – more reliable tracking from click to opportunity and revenue.
  • Sharpened focus – budgets concentrate around the best audiences, messages, and channels.
  • Learning loops – every test teaches you something concrete about your market and positioning.

The goal isn’t to be everywhere — it’s to be very effective in the places that matter for your customers.

What’s included

The pieces of a modern paid media & demand system.

We connect strategy, creative, campaigns, funnels, and measurement into a single, coherent approach instead of a patchwork of disconnected efforts.

Strategy

Strategy, ICP & offer mapping

We clarify who you’re targeting, what you’re offering them, and how paid fits into your broader growth system.

  • Ideal customer & segment definitions
  • Offer and campaign theme planning
  • Channel role & expectations (search, social, etc.)
Creative

Creative, messaging & angles

We craft messaging, hooks, and creative concepts that match your positioning and speak to real problems and outcomes.

  • Message frameworks for key segments
  • Ad copy and concept directions
  • Landing page messaging guidance
Campaigns

Campaign architecture & setup

We build campaigns with clear structures for testing audiences, offers, and creatives without turning accounts into chaos.

  • Account and campaign structure design
  • Audience and keyword planning
  • Initial builds across your chosen channels
Conversion

Landing pages & conversion paths

We align your landing pages and follow-up with the promise of the ads so you don’t lose people between click and action.

  • Landing page layout and copy recommendations
  • Form and offer structure
  • Connection to funnels, automation & CRM
Measurement

Tracking, measurement & reporting

We make sure you can see how spend turns into clicks, leads, opportunities, and revenue — not just surface-level metrics.

  • Tracking and event design in your stack
  • Core performance and cohort views
  • Simple dashboards and weekly reporting structure
Optimization

Optimization & testing loops

We set up an ongoing testing rhythm so campaigns get sharper over time, not just switched on and forgotten.

  • Hypothesis-driven testing roadmaps
  • Regular budget and bid adjustments
  • Learnings documented and shared with your team
How it works

A calm, structured way to run paid and demand — not constant panic.

We move from understanding and setup to steady optimization — tying every step back to your growth system, funnels, and dashboards.

Phase 01

Understand & design

We learn your goals, offers, funnels, and data setup. Then we design a paid & demand strategy that fits your stage and sales motion.

Output: channel & offer plan, ICP & messaging direction, and campaign architecture.

Phase 02

Build, launch & connect

We build campaigns, align landing pages and forms, and connect everything to your tracking, CRM, and automation.

Output: live campaigns with working journeys from click to captured lead and beyond.

Phase 03

Optimize & scale

We review performance regularly, run structured tests, and re-allocate budget toward the combinations that generate the best demand and pipeline.

Output: a steady, evolving demand engine — not a set-and-forget account.

FAQs

Questions about Paid Media & Demand with AUJ.

We aim to be the opposite of “we launched some ads, let’s see what happens”. Here’s how we handle common questions.

Which channels do you work with?

We’re flexible. Typically that includes search (Google), social (Meta, LinkedIn, others where relevant), and sometimes programmatic or niche platforms depending on your audience. We choose channels based on your ICP and motion — not just what’s popular.

What kind of budgets make sense?

We usually start with a budget that’s big enough to generate signal (tests and learnings) but small enough to feel safe while we’re proving things out. Once we see clear winners, we recommend scaling with confidence instead of guessing.

Can you work with our internal marketing team?

Yes — many of our best results come from partnering with in-house teams. We bring structure, strategy, and hands-on execution; your team brings deep product and customer knowledge. Together, we move faster and learn more with each test.

How does this connect to your other services?

Paid media is one part of your growth system. It performs best when your website, funnels, CRM, and analytics are already solid. We design campaigns with those pieces in mind so you get strong, attributable results — not just traffic.

Let’s talk

Want paid media to feel less like gambling and more like a system?

Share your current channels, budgets, and goals. We’ll outline how we’d structure your paid media and demand generation so it supports your growth system instead of sitting on the side.

We’ll review your existing accounts and reports before the call.
Expect clear, honest recommendations — even if we don’t work together.
Request a paid media & demand review
A bit of context now helps us make the first session sharp and specific.
We typically reply within 1–2 business days.