Build a content & SEO engine that drives demand, not just traffic.

We design and run content and SEO systems that focus on the right topics, pages, and search intent — all tied to your offers, funnels, and sales conversations, not just keyword volume.

Topic clusters & content architecture
SEO research & on-page optimization
Content that connects to pipeline
Ideal if you’re publishing content but not seeing meaningful impact on qualified traffic, leads, or revenue.
Content built around problems, not just keywords.

We start from customer problems, buying journeys, and your offers — then map those into topics, clusters, and pages that can rank and convert.

  • Clear roles for blogs, landing pages, and resources
  • Search intent aligned with your funnels and offers
  • SEO baked into planning, not added at the end
What typically improves
Higher
qualified organic traffic
Stronger
alignment with sales & demand
Architecture, not random posts

We build a content and SEO structure that can expand over time — with clear pillars, clusters, and internal linking that support authority and rankings.

For teams who want SEO to be strategic, long-term, and measurable.

Content & SEO Systems with AUJ is for companies who see organic as a real growth channel — and want a plan, structure, and rhythm to make it compounding over time.

Founders & leadership who want to invest in SEO with clear priorities and realistic expectations, not guesswork.
Marketing & content teams who want a strategy and system to guide what they write, publish, and optimize each month.
Sales & success teams who want content that supports actual conversations — objection handling, use cases, and customer stories.
What changes when content is part of your growth system
From random posts to a library that sells
  • Clear content map – you know which topics, formats, and pages you’re building and why.
  • Stronger authority – topic clusters and internal links that signal depth to both users and search engines.
  • Better-qualified visits – content aligned with real problems, use cases, and buying stages.
  • Closer sales-marketing alignment – content your sales team actually sends and uses in conversations.
  • More predictable growth – you see organic traffic, rankings, and leads improve as a result of consistent work.

Our aim is not “more content for its own sake” — it’s a focused library that attracts, educates, and supports the right customers.

A content & SEO system built around your offers and customers.

We connect research, architecture, content creation, and optimization into a single, repeatable process that compounds over time.

Research

Research & diagnostic audit

We review your existing content, rankings, and technical basics, then map them against your positioning and competitors.

  • Current content & SEO audit
  • Competitor and SERP landscape review
  • Gap analysis versus your offers and ICP
Strategy

Topic, cluster & page strategy

We design your topic clusters, pillar pages, and supporting content around key problems, use cases, and commercial intent.

  • Topic cluster & pillar page planning
  • Core and supporting keyword mapping
  • Page-level roles (rank, convert, support)
Planning

Editorial planning & content briefs

We turn strategy into a calendar and detailed briefs so writers know exactly what each piece must achieve and cover.

  • Quarterly editorial calendar
  • SEO-aware content briefs per piece
  • Guidance on internal links and CTAs
Creation

Content creation & on-page SEO

We can work with your team or our partners to produce and optimize content that’s both useful to humans and structurally sound for search.

  • Drafting or reviewing long-form and landing pages
  • On-page structure, meta, schema & internal linking
  • Optimization of existing high-potential content
Foundations

Technical & on-site SEO foundations

We make sure the basics are solid — from crawlability and speed to structured data and internal navigation.

  • Technical SEO checklist & fixes (in collaboration with dev)
  • Navigation & internal linking improvements
  • Core Web Vitals and UX considerations
Measurement

Measurement, reporting & iteration

We track rankings, traffic, and conversions — then adjust your roadmap based on what’s compounding and where you’re gaining traction.

  • Organic performance dashboards
  • Pages to refresh, expand, or cluster around
  • Quarterly strategy and roadmap adjustments

A long-term, steady system — not random bursts of content.

We move from understanding and architecture to ongoing production and optimization — always tied back to your offers and demand programs.

Phase 01

Understand & map

We learn your product, customers, and sales motion, then review your current content, SEO, and competitors to see where you stand.

Output: diagnostic, gap analysis, and high-level content & SEO strategy.

Phase 02

Design & plan

We design your topic clusters, key pages, and editorial calendar. Each piece has a defined role for ranking, educating, and moving people closer to a decision.

Output: cluster map, page plan, and a practical content schedule.

Phase 03

Produce, optimize & iterate

We support production, on-page optimization, and regular review cycles. Over time, we double down on what’s starting to rank, convert, and support your sales conversations.

Output: a growing content library, rising organic performance, and a clear sense of what’s working.

Questions about Content & SEO Systems with AUJ.

SEO is a long game — but it shouldn’t be a vague one. Here’s how we keep it grounded and transparent.

How long will it take to see results?

SEO is inherently long-term, but we usually expect to see early movement on key pages and clusters within a few months, with more substantial impact over 6–12 months. We set expectations upfront and focus on leading indicators as well as final outcomes.

Do you write the content or work with our team?

We can do both. Some clients prefer to use their own writers with AUJ providing strategy, briefs, and editorial direction; others use our extended content partners. The system and strategy stay the same in either case.

Will this conflict with our brand or existing content?

No. We start from your brand voice, positioning, and existing assets. In many cases, we refine and expand what you already have — and create a structure that makes the whole library feel more intentional and aligned.

How does this connect to paid, funnels, and sales?

Content & SEO doesn’t live alone. We design it to support your paid campaigns, email journeys, sales decks, and customer onboarding — so the same ideas and messages show up consistently across channels.

Want a content & SEO engine that actually supports your growth?

Share your current content, rankings, and goals. We’ll walk through how an AUJ Content & SEO System could look for your stage — and what we’d prioritize first.

We’ll review your site and existing content before the call.
Expect specific, practical recommendations — even if you execute in-house.
Request a content & SEO review
A bit of context now helps us make your first session concrete and valuable.
We typically reply within 1–2 business days.