Paid Ads Management

Turn ad spend into a measured growth engine, not guesses.

We plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and LinkedIn — fully aligned with your offers, funnels, and tracking, so you can see where growth is coming from.

Performance-focused, not vanity metrics
Built around your funnel & offers
Clear numbers, clear decisions
Request a paid media audit See how this ties into strategy
Ideal for brands ready to scale beyond “random boosts” into structured performance marketing.
Sample performance view Meta · Google · YouTube

One unified view of how your campaigns, audiences, and offers are performing across channels.

  • Spend & ROAS by channel and funnel stage
  • Top-performing creatives & audiences
  • Clear tests queued for the next cycle
Typical impact after optimization
+20–40%
Improvement in cost per qualified lead
2–3x
More clarity on where to scale or cut
Channels we manage

Meta (Facebook/Instagram), Google Search, Performance Max, Display, YouTube, and LinkedIn — tailored to your growth system.

We only recommend channels that fit your model, not every shiny new placement.

Who this is for

For teams who want disciplined, measurable paid growth.

Paid Ads Management is built for brands that treat ads as part of a growth engine — not a replacement for strategy, offer, or product.

Established businesses with working offers, and at least some ad history, wanting cleaner structure and better performance.
Teams tired of “agency roulette” — reporting that looks good, but doesn’t connect to actual revenue and margins.
Companies building for scale who need a partner that understands funnels, tracking, and backend systems — not just ad platforms.
What changes when we manage your ads
From scattered campaigns to a clear performance system
  • Clear structure – campaigns and ad sets aligned by funnel stage, offers, and audiences.
  • Cleaner data – tracking and naming conventions that actually make reports readable.
  • Better tests – planned experiments across creative, audiences, and landing pages.
  • Aligned incentives – focus on cost per qualified lead, pipeline, or revenue, not just CTR.
  • Communication you can act on – simple reporting with clear decisions: scale, pause, or test.

You keep full access to ad accounts and data. We simply make them work harder and smarter.

What’s included

Everything you need to run high-clarity performance campaigns.

From account structure and creative direction to tracking and reporting, we manage the whole cycle — always connected back to your growth system.

Audit

Account & funnel audit

We review your current ad accounts, funnels, tracking, and results to understand what’s working, what’s broken, and what to fix first.

  • Historical performance review
  • Funnel & creative analysis
  • Quick-win & risk report
Structure

Campaign architecture & setup

We rebuild or refine your campaign structure around funnel stages, objectives, and offers so results are easier to read and scale.

  • Clear naming conventions
  • Funnel-stage campaign mapping
  • Audience & budget structure
Creative

Messaging & creative direction

We define angles, hooks, and creative concepts aligned with your brand and offers, then translate them into briefs for your team or ours.

  • Ad copy frameworks & hooks
  • Visual/creative direction
  • Ad variants mapped to funnel stages
Tracking

Tracking, events & attribution

We ensure your tracking setup matches your funnel and KPIs so you can trust the numbers you’re optimizing against.

  • Pixel & tag configuration review
  • Standard & custom events mapping
  • UTM structure & basic attribution clarity
Optimization

Ongoing optimization & testing

We actively monitor, adjust, and test campaigns so you’re always moving towards better cost, quality, and volume of results.

  • Weekly optimization cycles
  • Planned A/B tests & iterations
  • Budget reallocation based on signal
Reporting

Reporting & decision support

You get simple, consistent reporting with clear actions: what happened, why, and what we’re doing next.

  • Clear, non-fluffy performance summaries
  • Insights organized by channel & funnel
  • Next-step recommendations each cycle
How we work together

Clear rhythm, clear ownership, clear numbers.

We run paid media as a structured, ongoing process: review, optimize, test, and communicate — always connected to your wider growth system.

Phase 01

Audit & strategy alignment

We audit your accounts, tracking, and funnels, then align on KPIs, budgets, and expectations. From there, we propose the new structure and testing roadmap.

This phase sets the baseline and ensures your paid activity matches your business goals, not just platform metrics.

Phase 02

Rebuild & relaunch

We implement the agreed structure, fix tracking where needed, launch new campaigns, and start the first wave of tests across creative, audiences, and offers.

Expect a transition period as we move from old campaigns to a cleaner, more intentional setup.

Phase 03

Ongoing optimization & scaling

We move into a steady rhythm of monitoring, optimizing, and testing, with regular reporting and strategy check-ins to decide where to scale or pull back.

The aim: clearer results, fewer surprises, and a channel you can confidently invest in.

FAQs

Questions about Paid Ads Management.

The details matter. Here are a few of the most common questions teams ask when they’re considering a new performance partner.

What budgets do you typically work with?

It depends on the market and model, but we’re usually a good fit when you’re investing enough to learn and optimize — not just test. We can discuss minimum effective budgets for your case on the intro call.

Do you create ad creatives, or just manage?

We provide creative direction, angles, and copy. We can work with your in-house design team or handle creative production depending on the engagement. The key is: everything we request is tied to a specific hypothesis and test.

Will we keep control of our ad accounts?

Yes. You own your accounts, data, and history. We work inside your assets with proper access and governance, not separate “agency-owned” accounts.

How does this connect to your other services?

Paid Ads Management works best when it’s connected to your growth system, funnels, and automation. Many clients combine this with our Growth Systems & Digital Strategy, Website & Landing Pages, and Automation services for a complete engine.

Let’s talk

Want your paid channels to feel like an investment, not a gamble?

Share your goals, current spend, and what you think isn’t working. We’ll review your setup and tell you honestly if we can make a meaningful difference.

We’ll take a quick look at your current accounts and funnels before the call.
No long-term lock-in by default. We’d rather you stay because the numbers make sense.
Request a paid media review
Tell us a bit about your current setup and where you’d like to be.
We typically reply within 1–2 business days.