Analytics & Dashboards

Turn scattered data into clear, everyday decisions.

We design and implement analytics and dashboards so your team doesn’t have to guess. Clean events, consistent metrics, and simple views give you the confidence to decide what to scale, fix, or stop.

Metrics that actually matter
Funnels & cohorts, not just vanity graphs
Dashboards for founders & teams
Request an analytics review See how data feeds this
Ideal if your reports live in 5 different tools and nobody fully trusts the numbers.
Move from “download CSVs” to “open the dashboard”.

We help you define key metrics, connect data, and design dashboards that answer daily questions without manual work.

  • Clear north-star and supporting metrics
  • Funnels & performance by channel, offer, and segment
  • Weekly views that show what changed and why
What typically improves
Faster
answers to core questions
Fewer
meetings arguing about numbers
Built on your growth system

Dashboards are designed around your funnels, CRM, and campaigns — so metrics line up with how you actually acquire and retain customers.

Who this is for

For teams who want data to be simple, shared, and actionable.

Analytics & Dashboards with AUJ is for teams who are already tracking “something” — but want a clear, shared picture of performance instead of fragmented reports.

Founders & leadership who want one place to see how acquisition, conversion, and revenue are moving.
Marketing teams who need channel, campaign, and funnel visibility without manually stitching exports together each week.
Sales & ops teams who want consistent pipeline and performance views that match what’s in the CRM.
What changes when your analytics are aligned
From “data chaos” to “this is our scoreboard”
  • Shared definitions – one version of the truth for leads, MQLs, opportunities, and revenue.
  • Visible funnels – see where people drop off from first touch to closed won.
  • Channel clarity – understand how each channel is performing across cost, volume, and quality.
  • Better decisions – you can clearly see what to scale, pause, or fix next.
  • More focus – teams spend less time chasing numbers and more time acting on them.

Good dashboards don’t give you 100 charts; they give you the right few that move conversations and decisions forward.

What’s included

Everything you need for useful, trustworthy analytics.

From tracking and events to metric definitions and dashboards, we help you build a simple layer of truth over your growth system.

Metrics

Metrics, KPIs & definitions

We work with you to decide which numbers matter, how they’re defined, and where they’re sourced from.

  • North-star and supporting KPIs
  • Definitions for core funnel stages
  • Metric dictionary everyone can reference
Tracking

Tracking, events & implementation

We design and implement tracking so key actions are captured cleanly — across website, forms, product, and campaigns.

  • Event & property design
  • Implementation plan for dev/marketing
  • Testing to confirm data quality
Connections

Data sources & connections

We map how data flows between your tools — analytics, CRM, marketing, and product — and connect them where possible.

  • Source inventory & connection design
  • Channel / campaign tracking structure
  • Basic data sanity checks & rules
Dashboards

Dashboards for founders & teams

We design dashboards in your chosen tool that answer the real questions each role has every week and month.

  • Founder / leadership overview
  • Marketing performance & funnel dashboard
  • Sales & pipeline health views
Cadence

Review rhythms & rituals

We help you build simple weekly and monthly routines so the dashboards actually get used to drive decisions.

  • Suggested weekly and monthly review formats
  • Questions to ask of each dashboard
  • Ownership and follow-up structure
Enablement

Training & documentation

We document how to use the dashboards and metrics and run short sessions to get your team confident with the new setup.

  • Dashboard how-to guides
  • Metric & event documentation
  • Short training for key roles
How it works

A simple path from “data noise” to a clear, usable view.

We don’t try to boil the ocean. We start from the questions you need to answer, then design metrics, tracking, and dashboards around them.

Phase 01

Questions & current state

We gather your key questions, look at your current reports, and map existing tools and data sources.

Output: list of core questions, metric needs, and current gaps or inconsistencies.

Phase 02

Design & implementation

We define metrics, design tracking, and implement the necessary events and connections. Then we build dashboards aligned with your funnels and roles.

Output: tracking plan, implemented events, and first version dashboards ready for review.

Phase 03

Refine & operationalize

We refine dashboards based on early use, document everything, and help you embed review rhythms so the data gets used consistently.

Output: dashboards in regular use, with teams confident in what they’re seeing and how to act on it.

FAQs

Questions about Analytics & Dashboards with AUJ.

Analytics projects can get heavy and overcomplicated. We keep things grounded in what you actually need to run and grow the business.

Which tools do you work with?

We’re tool-agnostic. We can work with native analytics (GA4, Search Console, ad platforms), CRM reporting, and common dashboard tools. The focus is on getting a clean, useful view using the stack you already have or a light extension of it.

Is this a full data warehouse / BI project?

Not necessarily. This service focuses on getting your operational analytics in shape — the numbers your team uses weekly. For heavy BI or data warehousing, we can collaborate with your data team or scope a separate, deeper engagement.

How does this connect to your other services?

Analytics is the lens on your entire growth system. It ties directly into CRO, marketing automation, CRM, and strategy. The same metrics and dashboards will be used to judge the impact of every other improvement we make together.

Will our team actually use the dashboards?

That’s the goal. We keep dashboards focused, run live sessions with your team, and design simple rituals for how they’re used in weekly and monthly meetings so they become part of the way you run the business.

Let’s talk

Want a simple, trustworthy view of how you’re really performing?

Share your current analytics setup, tools, and key questions. We’ll show you how we’d approach cleaning things up and designing dashboards that your team will actually use.

We’ll review existing reports and tooling before the call.
Clear, practical next steps — even if you keep implementation in-house.
Request an analytics & dashboard review
A few details now help us give you a more concrete, tailored review.
We typically reply within 1–2 business days.